Relevant items MaxDiff

You can now build smarter MaxDiff exercises with Relevant items MaxDiff.

Instead of showing every respondent the same full list of items, use a dynamic list to tailor the experience. Whether filtering by awareness, behavior, or preference, you can display only the most relevant items, leading to more meaningful insights without overwhelming your respondents.

ALT

A multi-select and MaxDiff are shown next to each other. Only movies selected in the multi-select are shown in the MaxDiff.

Dynamic lists power this feature, so you can control what's shown using any list function—from carry forward to custom JavaScript.

For a deeper dive, check out our updated documentation:

• Setting up a relevant items MaxDiff

• Customizing the design

• Handling items not included in a respondent's design:

  • In Hierarchical Bayes utility estimation

  • In TURF

Focusing only on what matters makes your MaxDiff results more efficient and easier for respondents to complete, especially when working with large item sets.