Dear all,
I am still struggling to understand my potential output and further possibilities to analyse the data. I am currently writing my master thesis about the WTP for different sustainable product attributes of food.
So besides conducting a CBC to find out der WTP for different product attributes (main goal of my thesis) I am also supposed to investigate the differences in WTP for each attribute and explain them for example with the customers value sets, his/her product involvement, sustainability knowledge,.. is this something I can also do with the data resulting from the CBC when asking for the additional scales?
Thanks a lot in advance and best regards,
Miriam