Dear Sawtooth Team,
I have a couple of questions regarding my CBC study. I am conducting research on different climate label designs for both vegan and non-vegan ready meals.
1. Number of Levels: I have two attributes, "meal" with two levels (vegan, non-vegan), and "label design" with four different designs. However, each label design has one version for the vegan meal and one for the non-vegan meal, resulting in 4 pairs. This means I need to add 8 levels for the label designs and then use prohibitions? Could this potentially cause issues during analysis? Can I make statements about the 4 pairs? Additionally, would it make sense to set up the concepts in a way that only the corresponding label design pairs are shown?
2. Pictures: Respondents should see pictures of products rather than individual representations of the attributes or their levels, essentially pictorial representations of attribute combinations. How can I achieve this? Would it involve using conditional relationships?
Thank you very much!
Nele