Hello everyone,
I have a question regarding the type of questions applied to the respondent before the Conjoint exercise. If we want to apply a set of questions regarding the appeal for the brand, to understand how much they like it and how they see it (brand imagery), do you think that the conjoint exercise will be compromised? meaning that we will be inducing a bias on brand attribute overall and maybe in the conjoint exercise they will be more likely to choose brand over other attributes, like price for example - leading to a lower sensitivity in price, but an artificial one, because we asked so many brand questions before.