I am currently writing my master thesis, and would like to perform a ACBC study. I am well known with the process of CBC within Lighthouse, but noticed the segmentation process is a whole lot different for ACBC-analysis.
I would like to know if Latent Class is suitable when using ACBC to find preference-based segments?
I found contrasting arguments regarding using ACBC data with LC analysis.
In the article of Cunningham (2010), a ACBC study is cited which used Latent Class for segmentation, Jervis & Drake (2012) used it in their CBC vs ACBC comparison study, in the ACBC technical paper (2014) it is briefly stated that you may export the ACBC data for Latent Class analysis. Yet, on this forum Orme warns to not use LC for segmentation with ACBC because of the screener section. Other than that, this seems to be somewhat of a vague/ambiguous topic to me.
I'd like to know if there is some sort of consensus on this matter. Secondly, what is the proper tool for finding preference-based segments on the base of the ACBC-data (HB)?
I hope someone could shed some light on this matter for me. Thank you!
ACBC and Latent Class segmentation
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