I am working on a conjoint for a technology product that can be purchased outright (device purchase) or can be accessed remotely (no device purchase). Other than the device price, which is not applicable for remote users, all other attributes are the same for both types of users.
I typically use an alternative specific design for studies like this, but my client wants to know if is possible to use a screener question before the conjoint so that device price is only shown to device purchasers and is not shown to remote users. That is, remote users would never see device price in a choice task and device purchasers would always see device price (instead of presenting a respondent with a mix of purchase and access options within a given choice exercise).
Is this even possible? The only other option I can think of is to set up two different conjoint exercises in the same survey, but I assume this means I can't combine the estimates of the common attributes.