We are new users of Sawtooth's MaxDiff module and are experimenting with ways to conduct anchored MaxDiff. Historically, we've conducted anchored MaxDiff (with the help of a vendor) through the use of dual response using the question below, asked for every set.
Is it possible to set this type of dual response up in the Sawtooth software? Is this a better or worse practice than the Dual-Response Indirect Method and Direct Binary Approach Method outlined in the manual? Any insight you can provide will be helpful!
If the store offered the service you selected as "most likely," please indicate the impact it would have on your likelihood to shop at the store.
1. I would shop there a lot more often
2. I would shop there somewhat more often
3. I would shop there the same amount
4. I would shop there somewhat less often
5. I would shop there much less often
Anchored MaxDiff with 5-point scale for "most likely" choice
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