I have a challenge I am sure someone else has tried to solve, but I couldn't find it on the forum. I am setting up a study (w/shelf display) with the following attributes; SKU, weight in grams/size, shape and price. To complicate the case slightly we are using conditional pricing dependent upon the SKU and the size.
What I want to do is to calculate the gram/kilogram prices of each SKUs shown in the conjoint tasks. This to add information for the most price sensitive respondents, i e to let them compare the cost per kilo per SKU. This will be based on the number value of the price point and the size in grams of course. Do anyone have a handy code to help out with this?
PS: I am using Lighthouse Studio 9.15