Hi all,
Is there any way to calculate the preference shares based on the average utilities, e.g. using the standard deviation?
I want to integrate the results of my conjoint analysis into a simulation on business model dynamics to simulate how customers decide between different products, whose characteristics change dynamically. For this purpose, I want to recreate the preference share logic. However, it is not possible to calculate the preference shares based on the individual utilities of the respondents in the simulation.
Thank you very much for your support!