Hi,
I'm a little confused on (1) how conditional relationships work within CBC and (2) how conditional relationships will affect the analysis afterwards.
Say I have a product with attributes A, B, C, D with levels 1, 2, 3, 4. But only some levels of attribute C (levels 2-4) apply depending on the level of attribute A. For example, a product with level 1 of attribute A can have levels 2-4 of attribute C. Level 1 of attribute C is not possible with this product, though it's possible with other products whose attribute A is not 1.
How do you input this criteria into a CBC conjoint?
Any feed is much appreciated!
Conditional Relationships - How To
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