Hello, I am helping two students using Sawtooth Software for the first time.
Basically, they wish to analyse the prefference for a wrist band that can measure dufferent things while one runs (for example heart-rate, speed, number of steps, etc...)
There is a total of 10 attributes, each consisting in the availability or absence of one of these apps (except for the Price attribute). They wish the choice question to be between different products offering a bundle of applications, for example
Band A:
Measures Heart Rate
Measures Speed
Measures Number of Steps
Priced $250
vs.
Band B:
Measures Sleep Patterns
Measures Heart Rate
Measures Lost Callories
Priced $200
Unfortunatelly for those students, I am not sure which of the conjoing analysis methods would most closelly mimic what they want. CBC would in my opinion display too much information at once, and ACBC inevitably leads to an ideal product with all attributes.
From what I understand, MBC might be closer to what I need but I am not experienced enough with that method of analysis.