Hi All,
1. What are guidelines to preliminarily test the design of Constant Sum chip allocation conjoint? What are the norms? Any papers on this?
Can we use "CBC advanced design test" button in software for this? Should we still be targeting the same 0.025 or <0.05 std. error range in testing results or other norms or strategy should be applied?
Should incidence of "None of these" be assumed = 0 for testing purposes even if we going to capture & model it some way? If not what should it be?
I am not sure the same testing procedure applied within Lightstudio is equally accurate for both CBC and Chip allocation.
I do understand that chip allocation is the same framework as CBC, but I also see that you get more learning from each screen in Chip allocation than from regular Choice-based conjoint.
Thanks for any thoughts or references or direction!