Hello,
I've run into this online comment:
http://www.tomhcanderson.com/2009/01/27/conjoint-discrete-choice-in-segmentation/#comment-108382
I'll paste the relevant bit:
"The difference between discrete choice models and conjoint models is that discrete choice models present experimental replications of the market with the focus on making accurate predictions regarding the market, while conjoint models do not, using product profiles to estimate underlying utilities (or partworths) instead.
As a result of their focus on market replication, discrete choice models can be counted on for accurate predictions."
Does anyone have a concrete example of what a survey for "discrete choice models" would look like? Is he talking about providing a certain set of circumstances, and respondents select which actually existing product they would purchase in that given scenario?