Hey,
I wanted to use HB to get the average utilities for my attribute levels.
I got the following results:
Average utilites Standard deviation
-89.55234 40.24097
11.93716 13.56217
77.61518 45.09184
28.59257 57.79848
32.43272 36.19840
-61.02529 52.07415
25.19890 22.41492
10.33953 11.87836
-35.53844 28.93222
-17.65147 19.10451
6.22906 10.61123
11.42241 16.58672
5.50456 16.85396
8.55311 18.88350
-3.69946 14.89224
33.75657 32.87012
-44.11478 40.21998
I am now a little bit concerned about the high standard deviations. I know that high standard deviations (SD) are not a bad thing in general. It just means that the respondents have different preferences. However, I was wondering if there is something like "too high SDs"?
I am planning to seperate the respondents after the general analysis and then use HB to see if the two groups have different preferences. If I expect them to have different preferences the SD should be lower than for the analyses of all respondents, right?
Thank you very much!