How to analyze direct-anchored-maxdiff data when the anchor question consists of a subset of items?
I used the direct anchor method.
The anchor question consists of a subset of items, based on a constructed list.
The constructed list is based on the following logic:
ADD (MXDList, MaxDiffRankAttValue(MXD, 1))
ADD (MXDList, MaxDiffRankAttValue(MXD, 5))
ADD (MXDList, MaxDiffRankAttValue(MXD, 10))
ADD (MXDList, MaxDiffRankAttValue(MXD, 15))
ADD (MXDList, MaxDiffRankAttValue(MXD, 20))
ADD (MXDList, MaxDiffRankAttValue(MXD, 25))
The anchor question was: 'Which of these are important to you?'
How do I analyze this data; including the anchor treshold?
In other words: what logic do I use in the analysis tool?
Thanks!