Hello,
is there a possibility to check for non compensatory behaviour in a CBC analysis? Recently I published a survey with 3 price levels (500,600,700) and five other attributes for a smartphone. I have the apprehension that people tend to use non compensatory behaviour and just select the lowest price, because the price differences are too big. In the counts analysis the 700 € variant was chosen with a percentage of 7%, but in HB the price had just an importance of 37%. Do I have to fear about my results?
Identification non compensatory behaviour
Resolved
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