I have a maxdiff scenario where a client wants to compare 8 product concepts. So the "attributes" of the MaxDiff are the 8 concepts and we want to run MaxDiff to evaluate which of the concepts are most desirable.
We are proposing to anchor the maxdiff using a propensity to buy.
Can we include price in the description of each concept? Or should price be excluded?
Including price in a MaxDiff
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