Hello everyone,
I ran a labelled DCE with 6 attributes. I got 159 usable responses. I calculated the utilities and WTP in another statistical program, to include base utilities of the options (different product categories).
So far, I have used the logit utilities for my report because they align with what I calculated in WTP AND because I am certain about the way it is calculated. To give a full picture, I want to include importance weights, which I would like to take from the HB analysis because I learned it accounts for heterogeneity.
Would that be a cardinal error?
I am not sure, how HB estimation is derived. Therefore, this may be a stupid question. Thank you so much in advance!