Hi there,
i have several questions concerning my CBC:
1) I have price levels of 37.99, 30.99 and 24.99. I set them to be linear using a coding of 3.8, 3.1 and 2.5 is that correct?
2) If I run HB my price value is -142.8. What exactly does that stand for?
3) Now if I take a look at my interaction effects I get two different results in opposite directions: If I use linear price the effect of Attribute 1 level 1 and Attribute2 level 1 is positive. If I use price constraints or neither constraints nor linear pricing the effects of Attribute 1 level 1 and Attribute2 level 1 turns out to be negative. Is there an explanation for this? Am I doing something wrong?
4) I would like to analyse the WTP of my interaction effects. I know there are concerns about calculating WTP with CBC results still I would like to take a closer look into what effect the combination of two attribute levels has on the WTP. Is there a formula to do that?
Thanks in advance!