Currently I'm runing TURF analysis on Max-Diff Data using 2 Method i.e. First Choice and Weight by Probability. Using First Choice final bundle reach is coming 100 % when considering all attributes but when i'm using Weight by Probability my reach comes down to 97.8%. Here i wanted to understand why are unable to get 100 % reach in Weight by Probability and what are the reason behind it.
Please let me know your thoughts.