Hi,
I was wondering if people knew of Maxdiff taste test studies
/ had thoughts on designing such an experiment?
By which I mean, items are tasted in sets rather than described (I have seen many papers in which taste, texture etc are described)
I can't find any such studies in the academic literature (which I am more familiar with) but thought this might be more common outside academia.
Or perhaps they have been trialled unsuccessfully or are just regarded as a bad idea!
Issues that come to mind include
-- ordering effects and the need to cleanse the palette between tastes (which will be issues in any taste test I guess)
--size of the set (I was thinking just 3 samples per set)
-- whether to allow re-tasting within a set, or limiting people to 1 try
-- whether to do the tests blind or not
....
Any thoughts or experience welcome, (including "don't do it!")
thanks
Dan