My name is Dean Tindall, and I would like to introduce myself to you as the new Product Manager of Lighthouse Studio.
Within this post you will find a download link giving you access to the release of a new version of Lighthouse Studio, version 9.17.2, which you can download here.
The team have been working hard on this version, and as well as a host of security enhancements, stability improvements, and bug fixes, this version of the software also includes the ability to analyse MaxDiff data in a number of exciting ways.
· MaxDiff Simulations – Simulate the likelihood of your items being chosen, using both First Choice and Share of Preference methodologies
· TURF – Identify the optimal portfolio of the items within your MaxDiff, utilising First Choice, Weighted by Probability, Threshold, and the new Post-Thresholding methodologies
· Shapley Contribution – Finally understand how much each individual item contributes to the overall reach of a portfolio using the same four methodologies you can utilise in TURF (without performing a Stepwise Iterative TURF analysis!)
There is also much more coming down the line shortly, from updates to our hosting system, a range of clustering algorithms, AI support chat, Perl syntax highlighting, plus many more exciting features and improvements.