Hello all,
I have 6 attributes. I have calculated utilities and importance of attributes. I want to calculate price sensitivity of Brand A for example. I use my simulator that i created Brand-A and 6 price levels and other 4 attributes level are same.
Example is below :
BRAND A- 10 DOLLARS OTHER ATTRIBUTE LEVELS SAME.
BRAND A- 20 DOLLARS OTHER ATTRIBUTE LEVELS SAME.
BRAND A- 30 DOLLARS OTHER ATTRIBUTE LEVELS SAME.
BRAND A- 40 DOLLARS OTHER ATTRIBUTE LEVELS SAME.
BRAND A- 50 DOLLARS OTHER ATTRIBUTE LEVELS SAME.
BRAND A- 60 DOLLARS OTHER ATTRIBUTE LEVELS SAME.
So the results are (SOP);
10 dollars -50 -- Other %50, which brand goes i cannot calculate :(
20 dollars -35 -- Other %65, which brand goes i cannot calculate :(
... descending.
When i want to calculate BRAND B . Same Share of Preference results. I did something wrong?
Best Regards.