Hi,
I'm looking for information about the commercial use of Conjoint-Analysis.
Of course there are well-known sources like:
Cattin/Wittink (1982)
Wittink/Cattin (1989)
Wittink/Vriens/Burhenne (1994): Europe/USA
Hartmann/Sattler (2002): Germany, Austria, Switzerland
But is there any recent information from Sawtooth or anybody else about the commercial use of CA?
Thank you all!
Recent Data about commercial use of Conjoint Analysis
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