I'm designing a shelf-facing conjoint with at least 6 shelves and likely 6 to 10 SKUs on each shelf. Some SKUs will need to be blocked together as they would be on a conventional retail shelf, e.g., all flavors of Brand A in size 1 are together, etc.
In addition to choices of products, I'd like to capture the physical shelf location of clicks so that shelf location can be analyzed separately and along with the product information.
I'd be very grateful for any information on how to record the shelf locations of the SKU choices. Can this be done using built-in Sawtooth Software functions or does it need to be programmed in JavaScript or some other language? If the latter, do the choice screens need to be designed in Free Format Questions or can the programming be included with pre-formatted CBC questions in SSI Web?
Recording click patterns for shelf-facing conjoint.
Resolved
2 replies