Hello everyone,
do you think it is appropriate to test if an attribute has significant importance on prosumer decision making based on a Wilcoxon test or Sign test?
Thus, I would test the distribution of the individual importance scores for the attribute "color" in comparison to the single median of 0% (no importance). It is probably unlikely to receive insignificant results for pretty much every attribute in the design, though.
Do you have any recommendation on how to better test the significant effect of attributes on customer choices?
Thank you very much!
Best,
Chris