Dear forum,
I would like to create segments of customers according to the number of products with positive utilities (purchase preferred over none option).
Is it correct to use the ZCD none utility as a proxy, when comparing customers?
Thus is the assumption correct that a customer with a high ZCD none utility has automatically fewer product combinations with a positive utility compared to a customer with a low / negative ZCD none utility?
Thank you very much for your reply.
Best,
Christian