Hej!
I am a Student at the University of Hohenheim (Stuttgart) and at the moment I am writing my master-thesis in Marketing.
I've got some problems with the evaluation of my Data. Do you know whether it is possible or not, to use the data which I generated with my CBC-Analysis, in SPSS?
I made the survey with Sawtooth and my adviser already gave me the data. I wanted to use my data with the help of an orthogonal design but it turned out, that this method can only be used for classic conjoint-analysis (or am I wrong here)?
Does anybody know how I can deal with that? Is there a possibility to use SPSS or is there another way I can evaluate my data (utility values, std. dev., covariances and so on) ?
Would be really great if anybody could help me, I am running out of time and really need some good advice.
Thank you for your Help.
Kind regards
Katherine