Hello,
We have an in home test where each respondent evaluates a concept (new segment of plant-based solutions in Recipe mixes) and prepares 1 recipe.
One of the research objective is a volumetric module (We need to understand the size of the (potential) business and we want to be sure that we'll get relevant estimations (as consumers tend to overestimate it, according to our experience). What do you take into account when it comes to market size (and to our volume/value shares)? Can it be related to Recipe Mixes category only?)
Conjoint analysis can help in this situation? How would you define the model? Is there an easier solution?
Looking forward to your reply.
Best regards,
Corina