Hi everybody,
I found out in some articles and manuals that we can calculate the willingness to pay (WTP) for the levels of an attribute doing the ratio of the coefficient of interest (ßk) to the negative of the linear-coded price attribute (ßp). So the formula would be
WTP= - ßk/ßp
I'd like to know your opinion about this method, especially beacuse it's never mentioned in the technical papers nor this forum.
Here's a reference for the approach (pg. 59):
https://www.semanticscholar.org/paper/How-to-conduct-a-discrete-choice-experiment-for-and-Rockers-Ryan/b67c5aa91b8d8f7583e2237d17480be3ab11d718
Kind regards,
Fabio Occhetti