Hi,
I want to know how to interpret my output. I did a LCA and now, I'd like to investigate my rescaled part-worths for each group. I know that I cannot compare levels from one attribute with levels of another attribute.
But can I e.g. say for group 1: in attribute colour, the colour red is most preferred (red has highest utility 44.23). Pink (22,20), on the other hand, is less preferred but twice as preferred as Violett (10.71). = Consumers in this group prefer red t-shirts if they're offered.
Plus, may I say for group comparisons: group 1 and 2 prefer red t-shirts the most. group 3 is more addicted to pink.
In addition, how to interpret the none-option utilities and does negative utility mean 'less preferred or not preferred'.
Thank you!